A fantastic package of contemporary business case studies on 7 major global businesses.
Each case study is supported by review questions and extended response tasks.
This resource is sent electronically.
E-source Business Case Studies - Package 1
Amazon: an examination of growth strategies for global expansion and how this e-commerce giant differentiates from its competitors in various overseas markets.
Facebook: marketing strategies for new revenue streams and rebranding for the Metaverse.
Bitcoin: an examination of the growth and influences on consumer and business confidence in Bitcoin, as well as the government, legal and ethical influences surrounding the future directions for cryptocurrency.
Uber: an examination of Uber’s growth strategies, legal and ethical issues regarding its competitive tactics, and human resource challenges related to Uber’s contracts with drivers.
Big Tobacco: the social, legal and government influences on the tobacco industry in Australia, and the marketing strategies implemented by leading tobacco companies in response to these influences. The social influence of e-cigarettes is also addressed in this case study.
Spotify: financial and marketing strategies for survival in a growing and highly competitive market for online music streaming.
Coca-Cola: new marketing strategies to increase market share and improve its brand image in the growing Indian market for packaged drinks.
Sent electronically.
