E-source Business Case Studies - Package 1

E-source Business Case Studies - Package 1

Australian Dollars (AUD)

A fantastic package of contemporary business case studies on 7 major global businesses.

Each case study is supported by review questions and extended response tasks. 

This resource is sent electronically.


E-source Business Case Studies - Package 1 

Amazon: an examination of growth strategies for global expansion and how this e-commerce giant differentiates from its competitors in various overseas markets.

Facebook: marketing strategies for new revenue streams and ever increasing profits.

Bitcoin: an examination of the growth and influences on consumer and business confidence in Bitcoin, as well as the government, legal and ethical influences surrounding the future directions for cryptocurrency. 

Uber: an examination of Uber’s growth strategies, legal and ethical issues regarding its competitive tactics, and human resource challenges related to Uber’s contracts with drivers. 

Big Tobaccothe social, legal and government influences on the tobacco industry in Australia, and the marketing strategies implemented by leading tobacco companies in response to these influences. 

Spotify:  financial and marketing strategies for survival in a growing and highly competitive market for online music streaming.

Coca-Cola: new marketing strategies to increase market share and improve its brand image in the growing Indian market for packaged drinks.



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