The Apple & the iPhone Case Study is a excellent resource to capture the interest of students and comprehensively cover all four key business functions: operations, marketing, finance and human resource management.
Over 100 pages in full colour, providing an in-depth case study on Apple's leading product, the iPhone.
The Apple & the iPhone Case Study is a major supplementary text for HSC Business Studies and IB Business Management.
Other great features include...
In the News: media extracts on the iPhone Linking of syllabus concepts and the interdependence of key business functions Tasks & focus questions for in-class discussion and revision.
Also, the essential resource for teachers...
including PowerPoint presentations, assessment tasks with mark schemes, video and in-class tasks and supplementary case study material.
IB Business Management...
The Apple & the iPhone Case Study is an excellent resource for teachers and students of IB Business Management, providing an in-depth case study that is highly relevant for Section C of the Paper 2 examination. The key concepts of innovation, ethics, culture, globalisation and change are covered in connection with relevant business managment strategies and stakeholders.
For teachers interested in receiving a school code and the discounted price for students to order online, please contact email@example.com
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